Event venue

What should a corporate event venue look like?

There are several types of corporate events. The range can go from the traditional refresher course to the most “frivolous” public celebrations, including conferences, conferences and congresses. The size and opulence of each event depends on at least two factors: the size of the company organizing the event; and the strategic importance of the event itself in a hypothetical corporate palimpsest (which probably includes a series of similar, more or less important events).

For every corporate event, the first – and often the most important – challenge is choosing the right venue. As we said before, these events are anything but similar to each other, so choosing the right venue is crucial for a successful outcome. This is why many companies have specialized in finding and fitting out the right place for each type of occasion. For example, in terms of corporate event venues, London is a kind of promised land, for a variety of reasons. First of all, in the British capital there is the largest number of headquarters of large companies and corporations, and many of them have their own private places, which are therefore adapted exactly to their needs. Secondly, London is a very ‘social’ city, teeming with events (both public and private), so finding a venue that suits a company’s needs should, in most cases, be relatively straightforward. And finally, London is the home of ephemeral events and ephemeral places, places used to host totally different activities that are temporarily reconfigured for this very purpose: for example, shopping malls (some of them, obviously) scattered in the city center can often be used in this sense. Nevertheless, over the years, many temporary venues have also sprung up in suburban areas.

If London seems to offer a wide variety of solutions for each type of corporate event, how to deal with all the problems associated with this type of task when the venue must be located in a less “equipped” and/or developed city? How to detect the right location? Can it remain hidden in an apparently “unexpected” or even “unsuitable” place? How to recognize it? Here are some tips that should get you on the right track.

Trusting public administrations/institutions. From the municipality to all the town halls, they can often direct you to the best places, or at least they can give you valuable advice. Some municipalities – notably in Germany, France and Italy – even have a specific service whose main task is to help all private organizations find a public place for their events.

Check room size, number of seats and any ancillary features. All activities scheduled inside the event must be hosted in an appropriate venue, large enough to allow artists (whether simple speakers or performers) to express themselves safely and the public to attend. to the event in the most comfortable way. Remember that no one is ready to spend a long period of time in an uncomfortable situation, so even the smallest trifles should be checked. For example: is the heating system working? Is the room lighting adapted to the requirements of the event? Are the access routes easily identifiable or do they require specific signage? Are the toilets clean and working properly?

Check the presence of any necessary technical equipment. Sometimes an event requires a venue with special features: a wall-mounted sound system suitable for musical performances, or a high-resolution screen and projector for speakers to show videos, images, graphics and slides. Microphones and other acoustic instruments should be checked in advance as if it were a real sound check. Make sure all electronic devices have the correct cables, especially if they need to be plugged into a projector and/or sound system.

Check the mobility and the presence of public transport nearby. Whether it is located in the city center or on the outskirts, a place must be easily accessible, both by private and public means of transport. Make sure that the location you are about to choose is well connected to major train, underground and bus stations within the urban fabric. No one will attend an event located in a location that takes hours to reach.