The independent Guild Theater in Menlo Park, Calif., Will open as a state-of-the-art concert venue on January 18 with its first concert conducted by Portland, Oregon, alt-rockers STRFKR. The theater is operated by the non-profit Peninsula Arts Guild, which has established an exclusive ticketing partnership with the innovative music discovery and ticketing platform DICE.
âWe are delighted to see the project finally come to fruition,â said Peninsula Arts Guild President Drew Dunlevie. âWe started the association four years ago for the simple purpose of bringing entertainment and culture to an underserved market here in the center of the peninsula. We also look forward to supporting the philanthropic efforts of many artists. We like to say that we solve for fun and good.
DICE President Russ Tannen added, âDICE is delighted to partner with the Guild Theater, which is fast becoming an incredible live events space in Menlo Park. Seeing a show at the Guild will always be a transparent and fair process for the fan and the artist. “
The newly renovated music and events space has a capacity of just over 500 people and will offer a continuous program of varied events ranging from rock and soul to Americana, jazz and music from the United States. world, with both world famous and local artists.
The Guild Theater was one of the last single-screen theaters in the area, closing in 2019 after running for nearly 93 years. The new venue will feature a sound created especially for the venue by Meyer Sound and renowned sound engineer David Vincent, who has worked with Metallica, Cirque du Soleil and the Montreal Jazz Festival, as well as a sound system. full cinema surround. Some of the industry veterans who will run the site include general manager Tom Bailey, who held a similar position at the legendary Capitol Theater in Port Chester, NY.
âThe Guild Theater will be a premier venue in every way, from cutting edge sound and lighting, to a unique, elegant and spacious ‘green room’ setup for our talent, to premium beverage options. at reasonable prices – for our customers. We intend to make Menlo Park a nightlife destination with great live music and hope to become the lifeblood of this community, âsaid Bailey.