Party venue

Milwaukee Cheese Maker Expands Party Venue, Manufacturing

A Milwaukee company that makes the popular cheesehead hats bought a neighboring property to expand both its manufacturing operations and a new party venue.

A subsidiary of Foamation Inc. purchased a 10,300 square foot one-story building at 1132 S. Barclay St. for $ 775,000, according to new state real estate records.

Foamation will use the industrial building, a former scrap metal recycling center, as a shipping and receiving area, said Ralph Bruno, president of the company.

In addition, part of the property’s parking lot will accommodate a patio that will be constructed between this building and Foamation’s head office at 1120 S. Barclay St., he said Wednesday.

Finally, the new property will allow Foamation to provide outdoor and indoor parking for company visits and parties at the new venue, Bruno said.

Foamation’s plans for the party location were first disclosed in May.

The company organizes tours, which has resulted in people renting the building for parties. The headquarters building includes a liquor license for a small tasting room.

But there has been a demand for more events, Bruno said.

So that larger site is now under construction and should be ready around March, he said.

These upgrades include a new gathering space, a service kitchen for caterers and a beverage service bar area.

The purchase of the neighboring property will also allow this event venue to better tie into the bike path just to the east, Bruno said.

Bruno said that the increase in visits and events has become a lucrative sideline for Foamation.

The company is already booking parties related to the Democratic National Convention in July, he said.

Foamation makes the famous cheese wedge hats, made from foam, which are a favorite with Green Bay Packers fans.

It also manufactures other “cheese” foam items, such as cowboy hats and custom foam promotional items for other companies, and sells foam-free items bearing the brand’s logo and design. Cheesehead, such as towels and t-shirts.

The company moved to Milwaukee’s Harbor District of St. Francis in 2016.

Tom Daykin can be emailed to [email protected] and followed by Instagram, Twitter and Facebook.

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