Flamingo selfie walls and California-style lounges aren’t commonplace in downtown Latrobe.
That’s exactly why Emily Pasqualino included them in her new party room.
Pasqualino wants to “bring something different” with The Paper Heart Social Goods and Event Studios, a Rue Ligonier business that serves as a meeting space, boutique and Airbnb.
“I want it to be a destination,” Pasqualino said.
Pasqualino and her husband, Greg, officially opened the doors to The Paper Heart last week.
The two-story building includes three venues for “intimate gatherings” of fewer than 40 people. The first floor, reminiscent of “old Florida,” houses the company’s boutique, venue, and kitchenette, while the California-themed second floor features two additional spaces, a kitchen and living room.
The one bedroom Airbnb is located on the ground floor of The Paper Heart.
Eventually, Pasqualino wants to host ticketed events — such as farm-to-table dinners, Derby nights and poetry readings — in the building.
“There’s not much for adults to do in downtown Latrobe,” she said. “We want to bring some culture to the city.
The Pasqualinos bought the building on rue Ligonier in June 2021.
It previously housed a doctor’s office, a shoe store, a tailor shop and more recently the Hope Center, a church outreach center which closed in 2020.
After nearly a year of renovations, The Paper Heart was ready to welcome guests. It is an expansion of Paper Heart Affairs, the family’s main street party supply store which closed last year.
Pasqualino thinks the new venture offers a different look and feel to Paper Heart Affairs.
“We stuck with light, brightness and fun, but increased our inventory and were much more thoughtful and aware of the types of products we have in the store and who we were getting them from,” Pasqualino said.
Those interested in using The Paper Heart’s services can find information on the company’s Facebook page.
Soon, the company will have an updated calendar on its website where customers can book services.