Event venue

Harley-Davidson Museum inaugurates new event location

The stunt performance was part of a groundbreaking ceremony at the site of the new garage.

The Harley-Davidson Museum Thursday kicked off construction on its new year-round event venue, The Garage.

Construction on the 8,200-square-foot one-story building is expected to be completed in the spring of 2022. The new garage will replace the museum’s seasonal event space, Chrome, at the southeast corner of the 20-acre waterfront property at 400 W Canal St in Milwaukee. The project was first announcement in May.

The new garage is already reserving quickly for spring 2022 and beyond, said HD Museum operations director Aimee Wiedmeyer at a groundbreaking ceremony Thursday.

Museum officials and other community leaders, including Peggy Williams-Smith of VISIT Milwaukee, gathered at the event, which included a surprise appearance by a stuntman on Harley-Davidson’s new Pan American 1250 motorcycle.

“This new event building is really more for us than just an event space to add to our great venue, said Wiedmeyer. “It truly is a symbol of optimism we have for the future of the Harley-Davidson Museum, the future of the Menomonee Valley, and the future of the city of Milwaukee as one of the world’s premier destinations. – all these visitors who come to meet us.

The HD Museum’s event branch, 1903 Events, operates multiple gathering spaces on campus, including Rumble seating up to 440 people, Motor Bar & Restaurant seating up to 200 people, 1903 Bridge / Patio 13 seating up to to 60 people and Bolt for up to 30 people

Thursday’s groundbreaking ceremony began with a minute’s silence in memory of the late Nancy Davidson, known as the “First Lady of the Motorcycle” earlier this week after a long battle with lung cancer. She was 89 years old.

Nancy Davidson was married to Bill ‘Willie G.’ Davidson, former senior vice president and style director at Milwaukee-based Harley-Davidson and grandson of one of Harley’s founders, William A. Davidson, and son of William H. Davidson, former Harley president.

Wiedmeyer said she will be remembered Nancy Davidson for her individual spirit, bright smile and “as someone close to her said,” No one wore Chuck Taylors better. “”

‘The Garage’ is also the name of the existing museum venue which has been used for large events since the campus opened in 2008. Plans are still being finalized for the future of this 9,284 space. square feet, but it currently remains open for reservations, said Tim McCormick, public relations and project manager at the HD Museum.


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