The venue on the Bangor Waterfront will have a new name for next year’s concert season, after eight years of being known as Darling’s Waterfront Pavilion.
The venue will be renamed the Maine Savings Amphitheater for the 2022 concert season and going forward, Waterfront Concerts, the company that books concerts at the venue, announced Tuesday.
The name change comes after the signing of a new multi-year sponsorship agreement with the Hampden-based credit union.
“We are grateful for this partnership, the Bangor community and all of our sponsors and partners since we started on the Bangor Waterfront in 2010,” said Alex Gray, President of Waterfront Concerts on Tuesday.
Darling’s, the Bangor-based company that owns several car dealerships across the state, was the first company to purchase the naming rights to the venue, starting in 2013. It chose not to renew its sponsorship agreement.
The new name follows the 2020 and 2021 concert seasons, which have been drastically shortened or canceled altogether due to the pandemic. Gray and concert promoters around the world are counting on the 2022 season as their big comeback, if COVID-19 can be brought under control to get audiences back to concerts.
“There is just a huge pent-up demand,” Gray told the Bangor Daily News in August. “The number of tours that have been rescheduled over the past two years means that some of the greatest artists in the world – artists that we’ve been trying to have for years – are now a real possibility for Bangor. It should be an amazing year for music.
Waterfront Concerts has already completed other hall renovations, including newly raised lawn seating. By June 2022, it plans to add luxury suites, seasonal seating, upgraded seating and concessions, and new permanent bathrooms throughout the site.
The company has asked Bangor City Council for an extension of the contract it signed with the city to complete the renovations, which had stalled due to the pandemic and were due to be completed this year. The council will take the measure at the Wednesday meeting. Its approval would allow the company to complete the renovations by spring 2022.
Maine Savings Federal Credit Union previously owned the naming rights to Waterfront Concerts’ other venue in Maine, the Maine Savings Pavilion in Westbrook, in the Rock Row development. It will transfer the naming rights to the Bangor location, while the Westbrook location will launch a new name sometime in 2022, according to Christopher Rudolph, director of community relations and corporate partnerships at Waterfront Concerts.
The company intends to refer to the Bangor site as the “Maine Savings Amp”.
Correction: A previous version of this report contained an error in the name of Maine Savings Federal Credit Union and the name of the Westbrook Concert Hall.