Amazon Brings Palm Sweep Tech to Red Rocks Concert Hall

Your palm could soon be your ticket to a concert

NEW YORK – Your palm could soon be your ticket to a concert.

Starting Tuesday, Red Rocks viewers can sign up to connect their palm to a ticketing account by placing their hand on a device. They only need to register once and can then use their palm to participate in other shows and events on the site. An Amazon account is not required to use it.

Amazon has signed an agreement with entertainment company AEG to bring the technology to Red Rocks, which sells tickets on AEG’s ticketing site, AXS.

Bryan Perez, CEO of AXS, said other sites plan to add the technology in the coming months, but declined to say where and how much. AEG is a partner of more than 350 stadiums and theaters around the world.

Spectators can get to their seats faster with their palms than holding their phones to an attendant to scan a barcode, Perez said. Those who want to scan their palms will have a separate lane to enter.

“You don’t have to fumble with your phone,” Perez said. “Your hand is still attached to your body.”

Privacy experts have cautioned against companies using biometric data, such as face or palm scans, due to the risk of hacking and theft. Amazon said it keeps the palm images in a secure part of its cloud and does not store the information on the Amazon One device. Users can also request deletion of their information at any time, Amazon said.

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